How do I start an E-mail Marketing Campaign?

There are three major types of e-mail marketing available to today's online businesses;

• opt-in e-mail
   
• bulk e-mail marketing
   
• e-mail newsletter marketing

Opt-in e-mail marketing consists of sending e-mails to a list of addresses that has been compiled by your company with permission from the user. Bulk e-mail marketing is sending announcements to a list of e-mail addresses that your company has purchased. E-mail newsletter marketing is when an online business creates an e-mail newsletter that reaches their target audience.
 

Opt-in e-mail  marketing
Opt-in e-mail marketing is essential for most E-commerce stores and can benefit many online businesses.  Through opt-in marketing, you can keep your customers up to date on developments in your products or service, including updating them on specials and discounts. An important step in opt-in marketing is the development of a quality e-mail list.

Bulk e-mail marketing
Bulk e-mail marketing  is a very cheap method to reach a vast number of potential customers. However, it is wrought with pitfalls. Most bulk e-mail marketers SPAM their list with junk mail, which does  not benefit your business, and will not increase the bottom  line. There is a fine line between legitimate bulk e-mail campaigns and SPAM. Identifying that line, and staying on the correct side of it, will allow your business to achieve results without annoying potential customers.

Newsletter marketing
E-newsletter marketing is our favorite method of e-mail marketing. However it is usually the most expensive per recipient. But because the recipients are more likely to read the newsletter, your advertisement will actually be seen by a larger proportion of the recipients. This is in  contrast with the other methods of e-mail marketing, where most recipients will delete the message without reading anything but the subject line.
 

Contact Us To  Get Started.
 

For all of our newsletter marketing needs, we use IMN (I Make News).